Case Studies
16 Islands
16 Weddings
1 Priceless Day
Project Details
- Client: Bahamas Ministry of Tourism
- Date: 2014
The promotion boosted overal visibility and reach across all channels, visitors to the islands, and leads for both The Bahamas Ministry of Tourism and Marry Caribbean. The PM Group produced all collateral, logos, ads and PR.
In 2014, The PM Group worked with the Caribbean regions' largest wedding and honeymoon provider, Marry Caribbean to produce a North American promotion unlike any other that the bridal community had seen before. 16 participating islands in The Bahamas including Nassau, hosted 16 lucky couples from North Amercia for a day they would never forget... their wedding.
In order to be considered, couples would submit :30 - 1:00 minute videos briefly explaining why they deserved one of these all inclusive ceremonies. Packages included airfare and accommodations for 4, wedding rings, bridal dress, tuxedo, marriage officiant, decorations and reception.
The result was over 4,000 applications, the largest in the history of bridal promotions. Promotion for the event included a Times Square ad, radio coverage, print and of course and extensive online campaign including a comprehensive social media strategy.
