Case Studies


16 Islands
16 Weddings
1 Priceless Day

Project Details

  • Client: Bahamas Ministry of Tourism
  • Date: 2014

The promotion boosted overal visibility and reach across all channels, visitors to the islands, and leads for both The Bahamas Ministry of Tourism and Marry Caribbean. The PM Group produced all collateral, logos, ads and PR.

16 Islands 16 Weddings 1 Priceless Day

In 2014, The PM Group worked with the Caribbean regions' largest wedding and honeymoon provider, Marry Caribbean to produce a North American promotion unlike any other that the bridal community had seen before. 16 participating islands in The Bahamas including Nassau, hosted 16 lucky couples from North Amercia for a day they would never forget... their wedding.

In order to be considered, couples would submit :30 - 1:00 minute videos briefly explaining why they deserved one of these all inclusive ceremonies. Packages included airfare and accommodations for 4, wedding rings, bridal dress, tuxedo, marriage officiant, decorations and reception.

The result was over 4,000 applications, the largest in the history of bridal promotions. Promotion for the event included a Times Square ad, radio coverage, print and of course and extensive online campaign including a comprehensive social media strategy.

The PM Group

We take pride in assuring clients of personalized attention while embracing each opportunity with sound, strategic thinking, enthusiasm and a commitment to excellence. We offer a range of communications experience and strive to achieve success beyond expectations. We bring our passion to the product and a comprehensive approach to help you attain your marketing objectives.

Contact us

  • Address: 301 E 57th Street
    Floor 3
    New York, NY 10022
  • Email:
  • Phone: 212.490.2098

User Access