Our travel/hospitality experience spans more than 25 years on behalf of National Tourist Organizations; Convention & Visitor Bureaus; destinations; airlines; cruise lines; hotels, resorts, spas, ski areas and wine growing regions.
While keeping our clients on the travel pages is fundamental, we go beyond the traditional and put them front and center with the country's leading lifestyle media -- from food and design to fashion, sports and culture - greatly increasing the reach of their message and reinforcing their brand. Our programs are driven largely by public relations and promotions, and appeal to special interest markets identified by research as prime prospects.
Special events are created to shine the spotlight on our clients’ culture, traditions and heritage, lure visitors and increase occupancies during shoulder periods.
PMG's experience with prestige food, wine and spirits and lifestyle clients spans many categories and continents.
In addition to specialty products produced in the United States, we have publicized and conducted promotional campaigns for imported food, wine and spirits from France, Italy, Jamaica, Spain and Germany, among others. We've launched new products, repositioned brands and helped clients increase their market share.
We have mounted countless in-store events involving department stores, gourmet shops and upscale retailers; food and wine tastings; press trips and conferences. We have developed exciting special event tie-ins for our beverage alcohol clients, from professional golf to windsurfing and polo, with exceptional results.
We help our clients leverage and maximize their investment in marketing communications by building partnerships and cooperative promotions with major companies, product marketers and other organizations.
In addition to multiplying the power of our client's available dollars, these partnerships help form positive associations by linking with prestige brands that have loyal customers, excellent market penetration and financial resources
Our special event expertise runs the gamut from major headliner concerts and renowned celebrity birthday bashes, to professional golf tournaments and international film festivals.
PMG offers every facet of event management, from concept and development to overall production and pre, onsite and post publicity coverage.
PMG specializes in the full-service custom design of booth space, displays and performance areas for trade and consumer shows and exhibits. Our expertise includes concept design, branding, display and set building, installation & dismantling, staging, lighting, audio/visual, sound, and project management. Our creative and interactive exhibits have generated extensive media coverage, enormous show traffic and served as an area to generate sales leads.
Television is often the most efficient medium in terms of reaching the largest number of people at the lowest cost per thousand. We have extensive experience in implementing live Satellite TV media tours, in studio or from an exotic destination location. From the beach in Jamaica to the bush and winelands in South Africa, we have brought celebrities and newsworthy spokespersons to our clients to promote their products to audiences across the US.
We create the hook, craft the message, secure and brief the spokesperson and book 15 – 25 interviews per tour, targeting news programs on network and network affiliate stations in our targeted markets. The SMT an excellent vehicle to convey information about your product or service, via a trusted source, in an editorially credible environment.
We have a time-tested track record in reputation and crisis management, having handled a wide range of sensitive business, political issues and natural disasters for more than two decades.
- Assisted in the rescue of Jamaica’s tourism industry following a series of political and social events.
- Managed ongoing issues and crisis management to combat crime, safety and aftermath of devastating hurricanes for various destinations, resorts and cruise lines.
What We Offer
- Strategic Marketing Plans and PR Campaigns
- Reputation and Crisis Management
- Corporate and Brand Image Development
- Product Launches and Brand Extensions
- News/Feature Writing and Placement
- Press Conferences, Webinars, Seminars
- Special Event Marketing
- Multi-station Live Radio Satellite Broadcasts
- Destination Live Satellite TV Tours
- B-Roll Packages
- Partnership Promotions
- Press trips
- Community Relations
- Scripts and Speech Writing
- Logos, collateral, brochures
- Social Media Marketing
- Photo and video shoots
- Trade Exhibit Design and Development
- Tastings and Culinary Tours
- Internet marketing and e-commerce